Companies are introducing new digital tools to motivate their workers. The latest trend in learning strategies is gamification. It is a way for employees to learn by playing.

The number of companies that have adopted this educational-professional strategy has increased significantly. However, before implementing gamification it is good to know what it is and what benefits it brings. Ideally, a study of the work environment should be made to detect problems in performing tasks.

What is gamification?

Gamification is a practice that is becoming trending in the business world. This learning strategy is based on marketing, games and psychology.

Currently there are business management programs that allow the implementation of gamification to improve productivity. Companies use them to include game mechanics that motivate workers. The objective of gamification is to enhance teamwork and motivation through game dynamics.

In this type of strategies not only workers participate, but all users. Nowadays there are two types of gamification. On the one hand, the internal one, so that the objectives of the company are met. And, on the other hand, the external one, with the clients participation.

These are the objectives in the company

In most cases, companies resort to gamification in order to implement positive behaviors. When there is a good work environment, they usually meet the main objectives.

Thanks to it, each worker can perform their tasks correctly and within the indicated deadlines. Human resources experts recommend this strategy for knowledge and skills improvement.

Companies that have business management software that includes these options, agree that everything is resolved in a better way. You can work by teams, by departments, with clients, etc. The steps to follow are those:

  • For what and why do we play? Ask ourselves the intention of the game. In this step you have to think about the challenges that will arise.
  • How do we play? Establish the rules to be followed. It is important that the company explain the game process. Also the means available to perform the game.
  • Who will participate? In this step the players are determined based on the objectives they want to achieve. Competition among members can strengthen professional relationships.
  • What is the reward? It is very rewarding, therefore it drives to professional performance.
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Gamification is a strategy that fosters the relationships

Benefits of gamification in the company

The introduction of new technologies in work methodologies brings many advantages. Many corporate entities seek the visibility of their brand through gamification.

These types of systems are increasingly recurrent in the business world because they provide great added value. It allows to use the available data in a playful way to motivate employees. Likewise, tasks can be carried out in a friendly way and the working environment improves.

In this sense, it is very effective for the work teams to achieve objectives and overcome the challenges. It also increases commitment and loyalty.

Another benefit for the company is the improvement of communication between users. It constantly interacts with the brand and the commitment is generated. There are business management software with gamification that integrates processes and communications.

As we have seen so far, gamification is a strategy that fosters the relationships and internal communication of a company. Digital transformation in companies not only influences the way of working, but also human resources policies.