In recent years, the real estate sector has changed thanks to the digital transformation. Such is the influence of technology that the Anglo-Saxon term “proptech” has been coined, which comes from property and technology.
The implementation of management software in the real estate sector is a growing trend. For instance, managing large volumes of data, customer follow-up, etc. Having a tool that allows analysing processes and actions in real-time is a benefit for any company.
What are the new technologies that are being implanted in the real estate market? What are the advantages they provide?
New technologies that have revolutionised the real estate sector
For some years, the introduction of new technologies in companies has been increasing considerably. The five technologies that have most influenced the real estate sector are the following:
Data in business management is invaluable, but it is necessary to have software that allows it to manage correctly. In the real estate sector, it is essential to analyse a large volume of data to make decisions. The Big Technology Data ease information management on properties, locations, customers, etc.
Companies in the field are implementing tools that allow them to process automatically all the data they generate about customers, processes, suppliers, among others.
In the real estate industry, we can find different types of Blockchain applications. On the one hand, it is useful to process payments because it removes intermediaries and reduces the cost of transactions.
Moreover, on the other hand, Blockchain technology is useful as well for the home appraisal. This application allows you to assess the information before third parties. Therefore, the interested parties can use it in processes is required to submit official documentation. The goal is to save time and reduce costs.
Virtual reality and augmented reality
The virtual reality and augmented reality are a great revolution in the real estate field. Potential buyers are pleased when they can see what a property would look like even when it is not yet built.
With virtual reality, the number of buyers has increased because viewing the property ease to make a decision. Some companies are presenting 360-degree videos so that those interested can take a virtual tour. Consequently, the number of closed operations has increased considerably.
Most consumers use these types of tools to make inquiries through digital devices. The chatbots are born to meet the needs of users and adapt to new forms of consumption.
Thanks to chatbots tools, consumers can have an immediate response on a property. In contrast, if customer e-mails and the response is delayed, they lose interest.
The drones are great allies in the real estate market. They allow capturing images from numerous standpoints. For instance, on the roofs of buildings, neighbourhoods, etc.
Its ability to take bird’s-eye images and videos has propelled real estate agents´ work.
Consumers get a better idea when they can see an aerial view of the property, the area where it is located, etc.
Drones are still not having much impact because the regulation of their use in cities is quite restrictive.
Technology to service the real estate field
Today it is clear that the s new technology s has n been a great revolution in the real estate field.
In recent years, real estate companies have continued to work using the traditional method. However, the large volume of data and the need to automate processes has led them to opt for business management software.
The use of new technologies has shown that viewing a property increases the possibility of closing a sale. Moreover, those consumers are more satisfied, for instance, when they can virtually decorate their home.
Besides, on the other hand, it has highlighted the need for a tool that allows managing customer data to improve sales and that integrates telecommunications and mail.
The real estate industry needs business management software to access all data provided by these new technologies. Developing a sale successfully you must be able to manage from the incidence with a client to the completion of a notarial deed.